Dr. Lauren Bruckner is Associate Professor of Pediatrics and Oncology at the University of Rochester Medical Center (URMC); Clinical Director of the Pediatric General Inpatient Units at the Golisano Children's Hospital; and Medical Director of Patient Engagement for UR Medicine. She earned her medical degree and a Ph.D. in Microbiology and Immunology from Upstate Medical Center in Syracuse, and completed her residency in pediatrics and fellowship training in hematology and oncology at URMC, where she currently practices. Dr. Bruckner has been at the forefront of institutional approaches to enhance patient engagement since 2010 when, as a clinical leader of the Golisano Children’s Hospital, she represented pediatric care on working committees to implement electronic medical records across UR Medicine. Subsequently, she became the principal physician champion for MyChart (UR Medicine’s online patient portal and primary gateway for patient information and involvement), guiding its launch and implementation, first in oncology (Wilmot Cancer Center and pediatric oncology), and later across UR Medicine’s ambulatory locations. In September 2015, Dr. Bruckner became the first Medical Director of Patient Engagement for UR Medicine, charged to develop and enact enterprise-wide patient engagement strategic initiatives to support the overall mission, vision, and goals of the institution. To help embed patient engagement in the culture and decision-making process throughout URMC, she founded and continues to chair the Patient Engagement Advisory Council, a multidisciplinary group (including patients and families) that defines, establishes, and evaluates the institution’s broad patient engagement efforts. Working closely with URMC executive and clinical leadership—and in the spirit of the university’s motto, “meliora,” meaning “ever better”—Dr. Bruckner aspires to create optimal patient (along with health professional) experiences, and to effect the highest standards for patient safety, clinical outcomes, and systems effectiveness and efficiency.